On Monday September 28, 2015, Totally Hemp Crazy, Inc. (OTCPink:THCZ) released press in regards to their first annual shareholder meeting at South Fork Ranch (Yes, “The” ranch from “Dallas”). This event had over 200 investors in attendance and in traditional Dallas style a Texas-style BBQ luncheon was served.
Several topics were covered and we chose to highlight some here. To read the press release where we gathered this information, please click here
- A new larger 16 ounce can targeted for Q1 of 2016
The new 16 ounce can, which is targeted to become available to consumers in Q1 of 2016, will be more cost-effective to produce. The current can is a custom size and, as a result, comes with a higher production cost. Converting to a larger can is a way to decrease production price tags without sacrificing product quality.
- Addition of the “Snowflake” logo
The “Snowflake” logo is part of a branding shift. As the company branches out and seeks to grow, having a logo that may have stigma and negative connotations attached would become a barrier. The snowflake, on the other hand, is an easily-accessible image, is more universally positive, and is more family-friendly. This change will open doors to new markets of consumers who would previously have overlooked the product because of the logo.
- A line-up of hemp-infused shot products
- The new low calorie Mango flavored energy drink
Market Data from Packaged Facts suggests that energy drink sales will hit $21 billion in 2017 (source at bottom). This company is prepared to ride the wave of that growth by introducing several new products: a low-calorie Mango flavored energy drink and a varied line-up of hemp-infused energy shots.
- Status of the Audited financials and up-listing
The company is in the final stages of having their financials audited to ensure SOX compliance. All documentation is in order; all that remains is to receive the final word from the auditing company.
- Elimination of the Company’s convertible debt
The company is now in a position to begin reducing convertible debt, working toward the ultimate goal of eliminating it entirely.
- International orders
The fact that the company is processing international orders indicates that the brand is growing. Expansion and increasing brand recognition will draw in new consumers.
- Record Setting Sales Revenue
The company reported record setting sales revenue for the year.
- Name change to Rocky Mountain High Brands, Inc.
The name will be changing from Totally Hemp Crazy, Inc. to Rocky Mountain High Brands, Inc. This change, like the logo change, will remove some of the branding barriers that come with the stigma surrounding cannabis in general.
- Increasing Consumer Brand Awareness
Brand awareness is a significant factor in consumer choice-making, especially for common, repeat-purchase products. The efforts being made to increase consumer brand awareness will directly impact sales volume and overall revenue.
With this much energy directed to the success of Totally Hemp Crazy, Inc., We would be crazy not to watch them!
