The 10 most valuable global brands

Apple (AAPL, Tech30) has surpassed Google since 2014 to become the most valuable brand in the world.

The Apple brand has increased in value by 67% over the past year as the company has continued to promote its products globally, according to an annual ranking by BrandZ.

Apple has performed particularly well in China, where it has been taking market share from competitors such as Samsung, Xiaomi and Huawei.

Plus, the Apple Watch — the company’s first new consumer product in five years — has created a ton of buzz around the world.

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