CHICAGO — Beyond Meat Inc. is scheming to launch a sliced-steak product, expanding a company’s lineup of plant-based beef alternatives as it works to boost grieving sales.
The California-based association skeleton to launch a beef product this year in sell stores and eventually in restaurants, Chief Executive Ethan Brown said Tuesday during The Wall Street Journal’s Global Food Forum. The sliced beef is dictated to replicate whole pieces of meat, contra a company’s existent products that impersonate sausages, tenders, burger patties and meatballs.
“It’s substantially one of a best products to date,” Brown said.
Beyond
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-5.56%
has struggled recently. The plant-based, meat-alternative maker reported widening losses in new buliding since of increasing investment in a operations or weaker direct for a products in supermarkets. Uncertainty around mistake meat’s broader expansion prospects have also weighed on a company. Beyond’s batch cost has depressed about 85% in a past 12 months.
Brown pronounced Beyond’s goal to make meatless versions of beef, pig or ornithology products that are uncelebrated from animal protein stays intact, as a association strives to residence issues such as meridian change.
An stretched chronicle of this news appears on WSJ.com.
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