Today in Small Business: Zico Versus Vita Coco

What’s affecting me, my clients and other small-business owners today.

The Economy

• The typical household is now worth a third less than it was 10 years ago.

• This will be an unusually busy week for the economy.

• Why Britain is having the strangest economic recovery in the world.

Marketing

How Zico and Vita Coco — two tiny, entrepreneurial coconut waters — fought it out for shelf space.

• Lyft celebrates its New York City launch by giving away thousands in free rides.

• A nonwhite doll crosses over.

Management

• Here’s how the makers of Sun Noodle have created a micro-industry around ramen.

Family Business

• Two brothers take the cake shop they grew up in to the next level.

• Here’s how a Georgia business owner is growing his company after taking it over from his father.

Employees

• Fast-food workers are intensifying their fight for a $15-an-hour wage.

Online

• Amazon may be getting ready to take on mobile payment service Square.

Around the Country

• Wegmans is the most-admired business in Rochester.

• A microlender partners with a Dallas-based network to raise $250,000 for a capital fund for Latina business owners.

Start-Up

• These mathematical formulas can predict a start-up’s success.

Cash Flow

• Here are five factors to weigh when considering whether to accept Bitcoin.

Washington

• Here’s how Congress can help women business owners.

• A bill allowing Americans to unlock their cellphones passes the House and heads to the president.

• Mark Cuban warns investors not to invest in American companies that “run” overseas.

• Could President Obama block “tax-inversion deals” on his own?

Opportunities

• Dorm decor is now a big business.

• You might be able to get paid for doing stuff you already know how to do.

Entrepreneurship

• Dozens of farm incubators are springing up around the country.

• Here’s a college-ranking services that rates Babson over Harvard.

Gene Marks owns the Marks Group, a Bala Cynwyd, Pa., consulting firm that helps clients with customer relationship management. You can follow him on Twitter.

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